ZACK CHAN
multidisciplinary visual designer
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I’m Zack, a multidisciplinary visual designer based in Brooklyn, New York. With a background in brand design, my work focuses on speaking a wide range of visual languages in order to tailor my output to distinct audiences.
My clients range from Fortune 500 companies to indipendent startups across tech, media, fashion & consumer goods but my goals remain the same regardless of size: to connect people together in a way that is authentic & beneficial for everyone involved.
ZACK CHAN
DISCIPLINES
EVENT
IDENTITY SYSTEM
ART DIRECTION
MOTION GRAPHICS
SOCIAL
Top Work Places
PRESENTED BY
PRESENTED BY THE WASHINGTON POST
● Celebrating the top employers of the greater DMV area
OVERVIEW
Identity system, animation for the Washington DC Top Workplaces award ceremony. This fluid system uses the office the previous year's winners as graphical elements making every year different and uniquely DC.
TOOLS USED
Cavalry
Photoshop
Illustrator
Indesign
PowerPoint
●
Previous winners become the next year's identity so that every year feels fresh but familiar
DISCIPLINES
ART DIRECTION
IDENTITY SYSTEM
EDITORIAL DESIGN
ILLUSTRATION
WEB/UI
OVERVIEW
Brand Design & Shopify build for accessory and climate advocacy brand ANYBAG.
TOOLS USED
Figma
Illustrator
Photoshop
InDesign
Shopify
NEW
YORK'S
FINEST
TRASH
Alex came to me with one of those diamond-in-the-rough projects. Not only did I resonate with the vision, but we were also in sync ethically. The idea behind ANYBAG (A New York Bag) came from his heritage as a second generation bagmaker and a desire to do something to offset our plastic waste problems. This is a unicorn product that removes waste from the world instead of adding to it.

After getting to know Alex a bit, one thing was very clear:
The identity for the project needed to be as authentically New York as possible. As a Manhattan native, Alex cares about the city in a way most people probably couldn’t understand. The product is green/eco/carbon-negative, but it wouldn’t be A New York Bag if it aimed to fit in. It needed to carry the soul of the streets it aims to clean up.

No BS.
No greenwashed hyperbole.
No beating around the bush.
Just hard truths about our plastic waste problem and an elegant solution.
Where most brands that claim NYC as an aesthetic try to hide the dirtier side of the city to create the romantic fantasy we see in the movies, we decided to do the opposite. Since the product is literal trash, we decided to double down on grit and grunge to give an honest view of NYC. We dug in to the city's storied history of hip hop, skate, graf & disco culture for inspiration.
While doing my research for this project, I came across a study published by National Geographic showing what the world would look like if all of the ice were to melt. I was stunned by the entirety of Florida along with the whole eastern seaboard under water. We’d lose most of California too, turning the Sierras into a peninsula. And that’s just looking at North America.

As alarming as it may be, we thought the image was so important that we made it our call to arms. The map used in the icon is our future if left unchecked.
After the relaunch of the brand, Alex went from selling 35 bags a year to 1,500 bags in 2022.
DISCIPLINES
EVENT
IDENTITY SYSTEM
ART DIRECTION
MOTION GRAPHICS
SOCIAL
THE WASHINGTON
POST ALL-HANDS
JAN 31
- FEB 1
Understand today,
shape tomorrow
OVERVIEW
Visual identity for annual company event at The Washington Post's headquarters in D.C.
TOOLS USED
Illustrator
Photoshop
Figma
Cavalry
PowerPoint
CONFLUENCE
Every February/March, The Post’s Creative Group gathers in DC to align on goals for the coming year. These events, while internal, get the full treatment of the WP Live and Brand Identity teams. Multi-day itinerary, guest speakers, catering, even a  post-event gathering. As part of the Branding & Identity team, it was my job to come up with the design system to be used across every touchpoint.

Consisting of over 200 talented individuals, the color bar motif came to represent the WP Creative Group's vast array of individuals and specializations coming in to sync for a unified goal.

Using our brand palette and typography, I made a flexible animation system that could adapt to various touchpoints. The rainbow of color and constant motion serve to suggest forward momentum & optimism while the minimal nature of the surrounding aesthetics keeps an overall sophisticated tone.
DISCIPLINES
PHOTOGRAPHY
EDITORIAL DESIGN
APPAREL DESIGN
ILLUSTRATION
ART DIRECTION
PHYSICAL
SOCIAL
OVERVIEW
With the onset of the first east coast location in Brooklyn, Vital was looking to embrace and be embraced by new communities. Being in Brooklyn, cycling seemed like the obvious place to start.

These are my concepts for cycling jerseys that seek to integrate the iconic sport in to Vital’s brand language as well as ground it within the context of the NYC cycling scene.
TOOLS USED
ILLUSTRATOR
PHOTOSHOP
DISCIPLINES
ART DIRECTION
IDENTITY SYSTEM
3D
MOTION GRAPHICS
WEB/UI
Updates in
real-time.
OVERVIEW
Visual identity development for the Knoow App & Brand.
TOOLS USED
Blender 3D
Figma
Illustrator
Photoshop
Knoow asked me to help them develop the new identity for their platform.
Sitting somewhere between Twitter and Uber, Knoow offers a way for people to share real-time, targeted, location-based information in exchange for a small fee.
You can get some cash just for being outside. Or you can save yourself a trip if the place you want to go is slammed.
Pretty nice.
It pays to Knoow
The ring's undulating outer edge represents an area of influence that is in constant flux as you move through the world.

The inner ring plays on the idea of you inner circle. Your connection to the world around you doesn't need to be bound to your personal contact list. Your circle
Social content that's
both lifestyle inspiration
and local recs
Iridescent blue palette
with soft black and gray base
feels calm but powerful
Bold but minimal type
provides character while
maintaining legibility
DISCIPLINES
3D
ILLUSTRATION
PERSONAL
SOCIAL
SEBREE
OVERVIEW
This project is a digitization of the Thompson Lounge Chair by Kylle Sebree.

As a digital designer, the physical nature of furniture design has always appealed to me. I had the opportunity to work and learn from Kylle Sebree at his eponymous label. Around that same time, I started learning 3D and decided to recreate one of Kylle's pieces as a way to archive the experience.
TOOLS USED
BLENDER 3D
MARVELOUS/CLO3D
SUBSTANCE PAINTER
OCTANE
PHOTOSHOP
The model is a near 1:1 recreation of the real piece.Utilizing Swiss design language, the result is a juxtaposition of old and new, physical and digital.
DISCIPLINES
EDITORIAL DESIGN
MOTION GRAPHICS
ILLUSTRATION
ART DIRECTION
WEB/UI
SOCIAL
OVERVIEW
This project is based on the furniture designs of designer Kylle Sebree. I worked with Kylle in his shop during the pandemic, learning a great deal about fine woodworking and what goes in to designing remarkable furniture. I used what I learned during that time to inform the process for this project. I recreated one of Kylle's pieces, the Thompson Lounge Chair, as an exploration in 3D workflows.
TOOLS USED
Blender 3D
Substance Painter
Octane Render
Photoshop
DISCIPLINES
3D
PHOTOGRAPHY
ILLUSTRATION
ART DIRECTION
WEB/UI
PERSONAL
PHYSICAL
SOCIAL
ALL MY FRIENDS
ARE Bits
virtualization
subject no.1: caleb
DISCIPLINES
PHOTOGRAPHY
EDITORIAL DESIGN
ART DIRECTION
PHYSICAL
SOCIAL
OVERVIEW
This project is based on the furniture designs of designer Kylle Sebree. I worked with Kylle in his shop during the pandemic, learning a great deal about fine woodworking and what goes in to designing remarkable furniture. I used what I learned during that time to inform the process for this project. I recreated one of Kylle's pieces, the Thompson Lounge Chair, as an exploration in 3D workflows.
TOOLS USED
Blender 3D
Substance Painter
Octane Render
Photoshop
This is some text inside of a div block.
OVERVIEW
Back in the throws of quarantine, Deus Ex Machina hosted a design competition with the intent to invigorate and foster connections with the design community around the world.

My approach was to create something that the brand wouldn’t typically release instead of going for something that is expected from the brand. At the time, I was intrigued by 90s rave graphics so I decided to reimagine their brand within the context of that niche style. And it paid off; out of over 3,000 participants, I was 1 of 10 selected to have a run of shirts made for the store.
TOOLS USED
Cavalry
Photoshop
DISCIPLINES
APPAREL DESIGN
ART DIRECTION
PHOTOGRAPHY
PHYSICAL
SOCIAL
OVERVIEW
Back in the throws of quarantine, Deus Ex Machina hosted a design competition with the intent to invigorate and foster connections with the design community around the world.

My approach was to create something that the brand wouldn’t typically release instead of going for something that is expected from the brand. At the time, I was intrigued by 90s rave graphics so I decided to reimagine their brand within the context of that niche style. And it paid off; out of over 3,000 participants, I was 1 of 10 selected to have a run of shirts made for the store.
TOOLS USED
Illustrator
Photoshop
DISCIPLINES
MOTION GRAPHICS
ART DIRECTION
PERSONAL
PHYSICAL
SOCIAL
digital<->physical
animation system
OVERVIEW
Looping mixed-media animation. Parametric animated gradient system created in Cavalry, printed on 4s, scanned & arranged in Photoshop.

All elements of the animation (colors, size, speed, etc.) maintain editability making this a versatile system for tailoring to different purposes.
TOOLS USED
Cavalry
Photoshop
DISCIPLINES
PHOTOGRAPHY
ART DIRECTION
PHYSICAL
PERSONAL
procedural
brick
matrix
OVERVIEW
Inspired by the work of Karel Martens. RGB color channels separated in Photoshop and treated with a parametric system in Cavalry. Each channel is then printed on transparency and stacked to reproduce the original image.

Because this is procedural, the image can be easily exchanged for another to reproduce the effect on any number of images.
TOOLS USED
Cavalry
Photoshop
These layers are grabbable.
Move them around to see how
they affect each other.
DISCIPLINES
ART DIRECTION
APPAREL DESIGN
IDENTITY SYSTEM
PHOTOGRAPHY
SOCIAL
OVERVIEW
Visual identity for specialty coffee company Steady State. Drawing from the visual signature of the coffee growing regions of Central/South America and the American Southwest, we developed a look that seeks to honor the producers as much as the brand. Warm, natural tones & sandy texture provide the feeling of endless summer sun, punctuated by expressive type referencing the tradition of hand painted signs.
TOOLS USED
ILLUSTRATOR
PHOTOSHOP
INDESIGN
LIGHTROOM
DISCIPLINES
MOTION GRAPHICS
ART DIRECTION
PERSONAL
PHYSICAL
SOCIAL
OVERVIEW
This project is based on the furniture designs of designer Kylle Sebree. I worked with Kylle in his shop during the pandemic, learning a great deal about fine woodworking and what goes in to designing remarkable furniture. I used what I learned during that time to inform the process for this project. I recreated one of Kylle's pieces, the Thompson Lounge Chair, as an exploration in 3D workflows.
TOOLS USED
Blender 3D
Substance Painter
Marvelous Designer
Octane Render
Photoshop
The model is a near 1:1 recreation of the real piece.

Utilizing Swiss design language, the result is a juxtaposition of old and new, physical and digital.
TITLE
OVERVIEW
Inspired by the work of Karel Martens. RGB color channels separated in Photoshop and treated with a parametric system in Cavalry. Each channel is then printed on transparency and stacked to reproduce the original image.
TOOLS USED
Cavalry
Photoshop
These layers are grabbable.
Move them around to see how
they affect each other.

ABOUT

ALL MY FRIENDS
ARE Bits
Poster of a cycling jersey